Although reading has been moving away from paper for several years, the only real advantage digital technology has had is over distribution of content.

But things get exciting when people utilize the processors of digital devices to change and measure the experience of reading.  Robin Sloan has posted a fascinating visualization of how readers scroll through his short story The Truth About the East Wind over time.  I don’t know that this type of metric provides much utility in terms of marketing content, but Robin’s observation how each line in the graph is a story unto itself really grabbed me.